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Cathy Anderson
Chuck Bamford
Karen Geiger
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Building Your Innovation Capacity

Program Description:
Entrepreneurial innovation is the key to a revived economy as well as your business success.
We often think of innovation in the context of new start-ups but it actually occurs more frequently in established organizations. Innovation can mean new products or technologies  but it can also focus on marketing, distribution, advertising, promotion, production, management practices, strategic partners, structure, the work environment, reporting, and more. Your needs for innovation may come from the outside (customers, markets, pricing) or the inside (employees, organizational structure, production).
This fast-paced, highly practical two-day program examines the skills, practices and knowledge you need to create and execute innovative ideas to grow your business. You will learn to examine innovation practices from the individual, team and organizational level, and you will leave with ideas you can apply immediately.

Who Should Attend:
This program is designed for you if you simply see a problem or challenge that needs to be solved by your company before your competitors solve it. You may be charged with leading change or are struggling with a problem you think is impossible to solve.

Outcomes:
 Using a current problem or challenge at your own organization as a working example, you will:

  • Learn the skills and practices necessary to create and fund innovative entrepreneurial ideas in your organization.
  • Understand practical techniques for generating ideas, aligning organizational practices around those ideas, and creating an internal business plan.
  • Learn to break down the competitive elements and develop value propositions.
  • Develop your role and skills in individual idea generation and group innovation processes.
  • Learn the elements of an Innovation Scan to determine organizational support for your idea.

Agenda:
Day One.  Starting Off: Entrepreneurial Opportunities and Idea Generation

  • Overview of entire session, Introductions and learning goals
  • Identifying entrepreneurial opportunities in your organization
  • Your personal creative process
  • Idea generation & capture- techniques

Day Two.  Making it Happen: Organizational Alignment and Execution

  • Team roles in innovation
  • Organizational supports for innovation
  • Internal Corporate Ventures
  • Competitive Map Analysis and Competitive Positioning
  • Value Proposition/Opportunity/Market Analysis
  • Developing an Internal Business Plan
  • Wrap-Up and Take-Aways

Faculty:
Dr. Cathy Anderson, Dr. Chuck Bamford and Karen Geiger are all McColl School faculty members with expertise in creativity, innovation, competitive strategy and entrepreneurship.

Cost:
The full cost of the two day seminar, including materials, refreshments and  lunch each day is $1950 per person.  Team discounts are available.

Register:

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We will send an invoice to the email address provided on receipt of your registration. When payment is received, we will confirm your registration and send parking information and pre-course readings to you.

CANCELLATION AND REFUND POLICY
In order to receive a refund, less a $100 processing fee, you must withdraw from a class via email to (whatever the contact us email address is that you set up and linked to the site.) no less than 10 working days prior to the first day of the class. No refunds will be given after that time. If the course is cancelled for any reason, your entire tuition fee will be refunded. If you have any questions regarding the cancellation and refund policy, please call us at 704-688-2705.

For more information contact:

Stacy Morris
Program Coordinator, Executive Leadership Insitute
704-688-2705
morriss@queens.edu